Hello, I'm Aditi!

I’m a UX/UI designer based in Zurich, bringing 9 years of experience to crafting user-centred and visually captivating products.

Potrait photo of Aditi Vijay

Resume

Resume

2024 – 2026

UX Designer

Threema, Zurich

Helped a Swiss privacy-first messenger become one consistent product across every platform, backed by a design system and real user evidence.

2023 – 2024

Freelance UI/UX Designer

Zurich

Explored how AI translation tools can earn trust by feeling more human, through research, wireframes and storyboards.

2021 – 2023

Digital Designer

EGGS Design, Oslo

Worked with clients across energy, retail, healthcare, banking and maritime, grounding product decisions in research and helping teams adopt a user-centric mindset.

2020 – 2021

Freelance Interaction Designer

XO Life, Berlin

Took a health-tech startup’s first product from concept to launch, shaping its identity and the pitch that helped secure investor funding.

2019 – 2020

MA in Interaction Design

CIID, Copenhagen

Learned how to build the right product through human-centred research, prototyping and storytelling. Deepening my skills in user interface and service design.

2024 – 2026

UX Designer

Threema, Zurich

Helped a Swiss privacy-first messenger become one consistent product across every platform, backed by a design system and real user evidence.

2023 – 2024

Freelance UI/UX Designer

Zurich

Explored how AI translation tools can earn trust by feeling more human, through research, wireframes and storyboards.

2021 – 2023

Digital Designer

EGGS Design, Oslo

Worked with clients across energy, retail, healthcare, banking and maritime, grounding product decisions in research and helping teams adopt a user-centric mindset.

2020 – 2021

Freelance Interaction Designer

XO Life, Berlin

Took a health-tech startup’s first product from concept to launch, shaping its identity and the pitch that helped secure investor funding.

2019 – 2020

MA in Interaction Design

CIID, Copenhagen

Learned how to build the right product through human-centred research, prototyping and storytelling. Deepening my skills in user interface and service design.

About

In my 9 years as a product designer, I have become a dedicated problem solver with a passion for creating user-centered digital products. My experience spans a variety of industries, including banking, healthcare, retail, and communication, and I've had the privilege of working with both fast-paced startups and large corporations.

Blending my background in Graphic Design with my Master’s degree in Interaction Design, I bring a unique perspective to the table. My strength lies in crafting digital products that are not only functional and intuitive but also delightful to use. In a market saturated with look-alike products, I believe that incorporating aesthetics and playfulness can make products truly stand out.

Photo of Aditi Vijay working at her desk.
Photo of Aditi Vijay working at her desk.

Play

In my free time, I love to create things with my hands. There's something incredibly satisfying about lino cutting. The process allows me to unwind while crafting something tangible. Each piece is printed by hand with care, resulting in delightful variations that make every print one-of-a-kind. This hands-on creative process often sparks fresh ideas for my digital design work.

In my free time, I love to create things with my hands. There's something incredibly satisfying about lino cutting. The process allows me to unwind while crafting something tangible. Each piece is printed by hand with care, resulting in delightful variations that make every print one-of-a-kind. This hands-on creative process often sparks fresh ideas for my digital design work.

Linoleum carving
Background image

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