Hello, I'm Aditi!

I’m a UI/UX designer based in Zurich, bringing 7 years of experience to crafting user-centred and visually captivating products.

Potrait photo of Aditi Vijay
Potrait photo of Aditi Vijay
Potrait photo of Aditi Vijay

Resume

Resume

2024 – now

Freelance UI/UX Designer

Zurich

Provided end-to-end UI/UX design services for small-scale projects, resulting in increased usability and user engagement.

2021 – 2023

Digital Product Designer

EGGS Design, Oslo

Collaborated with cross-functional teams in banking, healthcare, sustainability, retail, and gaming industries and supporting clients in adopting a user-centric mindset.

2020 – 2021

Freelance UI/UX Designer

XO Life, Berlin

Helped the fast-paced health startup to achieve product-market fit and secure investor funding. Designed and validated user-centric concepts for a new patient insights platform.

2019 – 2020

MA in Interaction Design

CIID, Copenhagen

Learned how to build the right product through human-centred research, prototyping and storytelling. Deepening my skills in user interface and service design.

2024 – now

Freelance UI/UX Designer

Zurich

Provided end-to-end UI/UX design services for small-scale projects, resulting in increased usability and user engagement.

2021 – 2023

Digital Product Designer

EGGS Design, Oslo

Collaborated with cross-functional teams in banking, healthcare, sustainability, retail, and gaming industries and supporting clients in adopting a user-centric mindset.

2020 – 2021

Freelance UI/UX Designer

XO Life, Berlin

Helped the fast-paced health startup to achieve product-market fit and secure investor funding. Designed and validated user-centric concepts for a new patient insights platform.

2019 – 2020

MA in Interaction Design

CIID, Copenhagen

Learned how to build the right product through human-centred research, prototyping and storytelling. Deepening my skills in user interface and service design.

About

In my 7 years as a product designer, I have become a dedicated problem solver with a passion for creating user-centered digital products. My experience spans a variety of industries, including banking, healthcare, and retail, and I've had the privilege of working with both fast-paced startups and large corporations.

Blending my background in Graphic Design with my Master’s degree in Interaction Design, I bring a unique perspective to the table. My strength lies in crafting digital products that are not only functional and intuitive but also delightful to use. In a market saturated with look-alike products, I believe that incorporating aesthetics and playfulness can make products truly stand out.

Photo of Aditi Vijay working at her desk.
Photo of Aditi Vijay working at her desk.
Photo of Aditi Vijay working at her desk.

Play

In my free time, I love to create things with my hands. There's something incredibly satisfying about lino cutting. The process allows me to unwind while crafting something tangible. Each piece is printed by hand with care, resulting in delightful variations that make every print one-of-a-kind. This hands-on creative process often sparks fresh ideas for my digital design work.

Linoleum carving
Linoleum carving
Linoleum carving
Background image
Background image